Is Chief Marketing Communications & Customer Experience Officer, GCB Bank. Cynthia is a distinguished marketing communications, customer experience and corporate affairs leader with over 15 years of international and pan-African experience. She has built and repositioned leading brands across multiple industries, driving growth, customer engagement and reputation. Prior to joining GCB Bank, she served as Group Head of Marketing, Corporate Affairs and Customer Experience at Hollard Ghana. She also held senior roles at Ogilvy Ghana and West Africa, Global Media Alliance, and Now Available Africa, where she led high-profile accounts working across Africa and contributed to significant business growth. In the United States, she worked with Vox Global, a Washington DC public affairs consultancy, and at the American University Washington College of Law, with a previous stint working in the UK. As a consultant, she has worked with the World Bank’s CGAP, SupaCem (CBI Ghana) and Enterprise Computing Ltd, among others. Her achievements have earned her several industry recognitions, including CIMG Marketing Practitioner of the Year and a place on PRovoke Media’s Innovator 25 EMEA. A passionate mentor and thought leader, she also serves as Board Chairperson of the Springboard Road Show Foundation and is committed to developing the next generation of marketing and communications professionals.